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Austin, San Marcos, TX Press Releases
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(Austin.CityRegions.Com, November 04, 2015 ) Austin, Texas -- Small organic lifestyle products business, Organic Family Products, out of Austin, Texas, enjoys increasing popularity on Facebook and credits those social media connections for increase in online sales.
Facebook is generally seen primarily as a platform for brick and mortar stores according to a recent study by G/O Digital which found that 73 percent of respondents named Facebook as the most important social media platform where they expected to find local businesses.
G/O Digital CMO Jeff Fagel commented on the study, "Very few businesses have the capacity to drive this level of nationwide scale with small businesses, so the most bang-for-your-buck way for many small businesses to drive in-store activity (and sales) through social marketing in the short term is going to be Facebook."
Marketing Director of Organic Family Products, Stacy Sass, believes that can translate to online sales as well. "We experienced a 100% sales increase in just our second month live on Amazon.com. I believe a lot of that can be attributed to engaging an audience of natural living enthusiasts on Facebook,"
Sass explained, "I believe Facebook just ‘feels' local, particularly to the over 250 fans of our Facebook page."
A review of recent posts and shares on the Organic Family Products page reveals a variety of recipes and tips emphasizing using whole food ingredients and sourcing local such as from farmers markets, with the occasional promotion of their branded items.
"Yes, we want to serve our audience with relevant information they can use as well as let them know about our product line." said company founder, Sheila Springer, "For example, people eating Paleo are interested in how to make milk free green bean casserole for Thanksgiving. We give them that. They also would be a great buyer for our organic cotton nut milk bag so that is on there too."
Organic Family Products is at least one case study that shows Facebook is a way to make connections and engage as well as sales, either in store or online.
About Organic Family Products
Founded by a real working Mom with two toddlers, a chicken coop and vegetable garden in her back yard, Organic Family Products develops and finds products made of Earth and human kind materials that make green living easy.
Organic Family Products
Stacy Sass
(512) 845-2032
webmaster@organicfamilyproducts.com
Source: EmailWire.Com
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